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> Other Publications >> Know Japan: Know the Japanese

Know Japan : Know the Japanese
N.Krishnaswami

The book is a collection of articles that had appeared in The Hindu and The Hindu Business Line in the last few years. It was felt by some friends that in the present context of growing ties between India and Japan in the wake of India's economic reforms, collecting these articles in a sequence in the form of a book would generate interest among businessmen in both the countries and lead to greater interaction.



Know Japan: Know the Japanese

  • Only a proper understanding and appreciation of the social and cultural mores of a nation...will pave the way for interpersonal contact in economic and commercial cooperation.

  • The Japanese consider religion as more concerned with this life rather with the next - answerable to society rather than to God.

  • The unholy nexus between the highly centralized bureaucracy and big business has suddenly brought about a reaction ...and ironically, big business too, has now joined the chorus.

  • The frustrations and fulminations of the US over its inability to penetrate the Japanese market is an object lesson in Japanese salesmanship.

Special Indian Price - Rs. 175.00

 
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